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This web site has the following in the site, "is a progressive paving company based in Bradford, Ontario." Our analyzers noticed that the web site also stated " The key to our success is a commitment to exceeding our customers expectations." The Website also said " We are constantly developing and improving our equipment and technology for todays changing environmental needs. Over the past 40 years, Freds Paving has worked diligently to earn a reputation as a company with a history of environmental awareness by addressing the proper recycling of asphalt and concrete materials." The website's header had paving Bradford as the most important optimized keyword. It is followed by paving York Region, paving Simcoe County, and commercial paving which isn't as highly ranked as paving Bradford. The next words fredspaving.com uses is residential paving. paving contractor was included and might not be understood by web engines.